Agenda Packet EDC 4B 07/29/2013Economic Development Corporation 4B
(EDC 4B)
Trophy Club Entities
Meeting Agenda
100 Municipal Drive
Trophy Club, Texas 76262
Svore Municipal Building Boardroom6:00 PMMonday, July 29, 2013
CALL TO ORDER AND ANNOUNCE A QUORUM
CITIZEN PRESENTATIONS
Citizens are allowed three (3) minutes to address the Board regarding an item over
which the Board has policy or oversight authority as provided by Texas law, the ethics
order, or other policy order.
REGULAR SESSION
1.2013-428-T Update and presentation of the 2013 Retail Analysis & Merchandising Plan,
presented by Jason Claunch with Catalyst Commercial.
EXECUTIVE SESSION
2.2013-429-T Pursuant to Texas Government Code, Annotated, Subchapter 551, EDC 4B will
convene into closed executive session as authorized by:
Section 551.087 Deliberation Regarding Economic Development Negotiations
to discuss or deliberate the offer of financial or other incentives to a business
prospect that the Town seeks to have locate within the territory of the Town.
RECONVENE INTO REGULAR SESSION
3.2013-430-T Reconvene in Regular Session and take any action as necessary as a result of
the Executive Session.
4.2013-427-T Review, discuss and take appropriate action regarding the EDC 4B
Strategic Planning Workshop on Wednesday, July 10, 2013.
2013 Draft Strategic Plan.pdfAttachments:
5.2013-441-T Discuss and take appropriate action regarding the July 10, 2013 Strategic
Planning Workshop Minutes.
007 July 10 2013 Minutes.pdfAttachments:
ADJOURN
Economic Development Corporation 4B 1 of 15 Monday, July 29, 2013
July 29, 2013Economic Development
Corporation 4B (EDC 4B)
Meeting Agenda
*THE BOARD MAY CONVENE INTO EXECUTIVE SESSION TO DISCUSS POSTED
ITEMS AS ALLOWED BY THE TEXAS OPEN MEETINGS ACT, TEXAS LOCAL
GOVERNMENT CODE 551.071.
Notice is hereby given that a quorum of the Town Council may be in attendance at
this meeting.
CERTIFICATION
I certify that the above notice was posted on the front window of the Svore Municipal
Building, 100 Municipal Drive, Trophy Club, Texas, on Friday, July 26, 2013 by 5:00
P.M. in accordance with Chapter 551, Texas Government Code.
_______________________________________
April Reiling
PIO/Marketing Manager
If you plan to attend this public meeting and have a disability that requires special
needs, please contact the Town Secretary’s Office at 682-831-4600, 48 hours in
advance and reasonable accommodations will be made to assist you.
I certify that the attached notice and agenda of items to be considered by this Board
was removed by me from the front window of the Svore Municipal Building, 100
Municipal Drive, Trophy Club, Texas, on the __________ day of
______________________, 2013.
________________________________, Title: ___________________________
Economic Development Corporation 4B 2 of 15 Monday, July 29, 2013
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12013-428-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:7/24/2013 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:7/29/2013
Title:Update and presentation of the 2013 Retail Analysis & Merchandising Plan, presented by Jason
Claunch with Catalyst Commercial.
Attachments:
Action ByDate Action ResultVer.
Update and presentation of the 2013 Retail Analysis & Merchandising Plan, presented by Jason Claunch
with Catalyst Commercial.
Economic Development Corporation 4B 3 of 15 Monday, July 29, 2013
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12013-429-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:7/24/2013 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:7/29/2013
Title:Pursuant to Texas Government Code, Annotated, Subchapter 551, EDC 4B will convene into closed
executive session as authorized by:
Section 551.087 Deliberation Regarding Economic Development Negotiations to discuss or deliberate
the offer of financial or other incentives to a business prospect that the Town seeks to have locate
within the territory of the Town.
Attachments:
Action ByDate Action ResultVer.
Pursuant to Texas Government Code, Annotated, Subchapter 551, EDC 4B will convene into closed executive
session as authorized by:
Section 551.087 Deliberation Regarding Economic Development Negotiations to discuss or deliberate the
offer of financial or other incentives to a business prospect that the Town seeks to have locate within the
territory of the Town.
Economic Development Corporation 4B 4 of 15 Monday, July 29, 2013
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12013-430-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:7/24/2013 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:7/29/2013
Title:Reconvene in Regular Session and take any action as necessary as a result of the Executive
Session.
Attachments:
Action ByDate Action ResultVer.
Reconvene in Regular Session and take any action as necessary as a result of the Executive Session.
Economic Development Corporation 4B 5 of 15 Monday, July 29, 2013
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12013-427-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:7/24/2013 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:7/29/2013
Title:Review, discuss and take appropriate action regarding the EDC 4B Strategic Planning Workshop on
Wednesday, July 10, 2013.
Attachments:2013 Draft Strategic Plan.pdf
Action ByDate Action ResultVer.
Review, discuss and take appropriate action regarding the EDC 4B Strategic Planning Workshop on
Wednesday, July 10, 2013.
Economic Development Corporation 4B 6 of 15 Monday, July 29, 2013
Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013
TROPHY CLUB EDC-4B STRATEGIC PLAN
GOALS AND OBJECTIVES
Understand Moments that Matter
Determine guiding principles for
recruiting businesses
Decide the projects needed to
uphold priorities
Develop “big” idea action plans
ADDITIONAL OBJECTIVES ESTABLISHED
Establish executable plan
Understand the importance of
branding
Determine how to maintain
momentum
Build consensus with other
groups and businesses in town
Find a better way to
communicate the message to
town stakeholders
MOMENTS THAT MATTER CURRICULUM
There are always a series of moments that require effective decision-making.
TWO TYPES OF MOMENTS THAT MATTER
Moments that we respond to -
unexpected events, such as staff
turnover
Moments that we create - actively
deciding to serve on a Trophy Club
board or commission
10 MOVES TROPHY CLUB CAN MAKE TO MAKE MOMENTS MATTER
Work it Together (collaboration)
o Lay out facts, assumptions and
define goals; brainstorm,
organize; translate thinking into
action
Own It (accountability)
o Own the problem, create and
adopt a solution then control and
own the message
Change the Lens (perspective)
o Look through someone else’s
eyes; see the big picture;
consider the flip side; look toward
the future; apply various contexts;
examine unexpected answers
Suspend Self-Interest (selflessness)
o What is best for the whole group?
o Step back; weigh all factors; think
about long term; is this the right
thing to do?
Economic Development Corporation 4B 7 of 15 Monday, July 29, 2013
Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013
Up their game (improvement)
o Open eyes; open minds; open
doors
o Don’t wait; share accountability;
light a fire; be specific
Say what no one else will (candor)
o Do your homework; stay focused
on long term; prepare audience;
deliver with sensitivity
o Saying nothing is not the answer
o Timing is critical
Walk in their shoes (empathy)
o Consider implications of other
person’s world when choosing
what to do next
o How to better communicate to
people to increase engagement
Show Up (engagement)
o Come prepared; remove
distractions; actively listen; get
your head in the game
Tailor It (adaptability)
o Adapt to the style of a particular
person, needs of a project and
the culture of an organization
Bring a point of view (conviction)
o Do your homework; anticipate
needs, convey confidence, be
prepared to declare
o Sometimes the best way to tell is
to ask; stop talking and listen
WHAT DO YOU WANT THE EDC 4B BOARD TO LOOK LIKE IN 2030?
o Business Friendly
o Creative
o Innovative
o Green
o Safety-minded
o Grounded
o Family Oriented
o Thriving
o Regionally synergized
TROPHY CLUB BRANDING
April Reiling made a presentation regarding the importance of addressing Trophy Club’s
brand and relative issues to aid economic development opportunities.
Key Trophy Club Branding issues:
o How do outsiders perceive Trophy Club?
o How do we perceive ourselves?
o Lack of identifiable brand?
o How do we stand out (unique)?
Economic Development Corporation 4B 8 of 15 Monday, July 29, 2013
Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013
Branding Recommendations:
o Trophy Club needs to embrace the Beck family as well as Trophy Club Town
Center.
o Trophy Club needs to overcome aversion to change.
o Trophy Club Economic Development rebranding.
o EDC 4B Board is a funding source for branding initiatives.
KEY STRATEGIC PRIORITIES ESTABLISHED
1. Retain/maintain existing businesses
2. Target economic development that fits Trophy Club and the region
3. Recruit new economic development
A. Retain/Maintain Existing Business
1. Direct investment in existing businesses
o Marketing of availability of funds
o Shop local promotions
2. Broader regional marketing for Trophy Club
o Businesses (funded coupons, advertisements, etc)
3. Subsidized discounts/promotions
4. Creation of funding for Business Advisory Services
5. Permanent signage changes and continued revisions
6. Help existing businesses better utilize regional/state resources
7. Enhance technology to provide better and more effective ways to
interact with EDC 4B, residents, and customers
o Economic Development page on Trophyclub.org
o Utilize social media for economic development opportunities
o Economic development email listserv/newsletter
8. Direct interaction between EDC 4B Directors and local businesses
o What are their challenges?
o Presentations at meetings
o Encourage businesses to be actively involved with EDC 4B
9. Aesthetics and capital improvements
o What infrastructure can we add to make it easier for businesses?
o What beautification enhancements should we make?
Action Plan for Retaining/Maintaining Businesses
1. Allocate 4B funds for direct marketing campaign
o Determine projects/item
o Cost analysis
o How to measure effectiveness
Economic Development Corporation 4B 9 of 15 Monday, July 29, 2013
Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013
2. Research and report on business assistance programs
o Report back to board
o Determine most beneficial approach for assistance to businesses
o Implementation
3. Active ombudsman program
o Determine strategy
o Determine programs
o Determine venues & schedule
o SWOT analysis
o Determine appropriate action
4. Providing transportation from large employers to local businesses
B. Target Economic Development that fits Trophy Club and the
region
1. Sit-down restaurants
o Lunch/dinner
o Mid-scale
o Bar service
2. High-end sports bar
o Food and bar service
3. Specialty businesses unique to the region that will draw regionally
o Destination shopping/dining/services
4. Additional Target businesses
o Mid-high end boutiques
o Sporting apparel and equipment
o Entertainment
o Retail shops for kids
o Jewelry store
o Shoe store
Action Plan for Targeting Economic Development that fits
Trophy Club and the Region
1. Reputation and Ability to do Business
o Assign ownership
o Develop plan to understand who we are, i.e. Market Research
How do we measure our reputation?
1. Internally - Look at what elected officials, volunteers and
staff opinions are of Trophy Club
2. Externally – Residents, developers, visitors, brokers,
school districts
Create surveys asking questions related to desired businesses
Economic Development Corporation 4B 10 of 15 Monday, July 29, 2013
Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013
Update Town analytics, i.e. leakage, traffic counts, demo’s, etc
2. What will bring people to Trophy Club?
o How to get people to visit Trophy Club when Highway 114 is completed?
o Look at items like signage, entry-ways, beautification, etc
o Identify businesses our region will support while fitting Trophy Club culture
3. Evaluate priorities of branding initiatives and recommend level of board
involvement and next steps
o Assign ownership
C. Recruit New Economic Development
1. TIF and Tax Incentives
2. Provide or Subsidize Infrastructure
3. Fast Track Process for Permits, Construction, Platting, Site Plan, etc
o Become user friendly
o Eliminate ‘red tape’ in our processes at both the staff and
elected/appointed official levels
4. Assist brokers and developers with recruitment
o Merchandising analytics, trade area info, etc
o Set up meetings with brokers and developers/management companies
Action Plan to Recruit Economic Development
1. TIF Incentives
2. Identify plausible and realistic incentive types
o Assign ownership
o Develop timeline
Prioritize incentives
Obtain buy in from stakeholders
Investigate incentive fund
How much?
What, how, etc
3. Identify TIF champion from EDC 4B
o Assign ownership
o Develop timeline
4. Establish TIF Board
o Recommend EDC 4B representation for TIF Board to Town Council
o Assign ownership
o Develop timeline
5. Develop incentive review/approval process
o Assign ownership
o Develop timeline
Economic Development Corporation 4B 11 of 15 Monday, July 29, 2013
Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013
6. Identify public/private infrastructure that will have impact on
development
o Assign ownership
o Develop timeline
o Work with stakeholders to prioritize for investment
7. Continue to identify and update market research
o Utilize resources such as Catalyst
Economic Development Corporation 4B 12 of 15 Monday, July 29, 2013
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12013-441-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:7/26/2013 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:7/29/2013
Title:Discuss and take appropriate action regarding the July 10, 2013 Strategic Planning Workshop
Minutes.
Attachments:007 July 10 2013 Minutes.pdf
Action ByDate Action ResultVer.
Discuss and take appropriate action regarding the July 10, 2013 Strategic Planning Workshop Minutes.
Economic Development Corporation 4B 13 of 15 Monday, July 29, 2013
MINUTES OF WORKSHOP SESSION FOR THE
ECONOMIC DEVELOPMENT CORPORATION 4B BOARD
LOCATION: ROBSON RANCH
Wednesday, July 10, 2013
12:00 PM
STATE OF TEXAS
COUNTY OF DENTON
The Economic Development Corporation 4B of the Town of Trophy Club, Texas, met in a
Workshop Session on July 10, 2013. The meeting was held at Robson Ranch, located at 9400
Ed Robson Rd., Denton, Texas 76207.
EDC 4B DIRECTORS PRESENT:
James Hicks President
Rebecca Shuman Vice President
Sean Weaver Director
Dave Brod Director
Larry Mundy Director
Directors Dean Murray and Randall Conn were not present due to work obligations.
STAFF AND GUEST(S) PRESENT:
Stephen Seidel Assistant Town Manager
April Reiling PIO/Marketing Manager
Brett Oliver Marketing Intern
Greg Lamont Council Member
Aryan Erwin Deloitte Facilitator
Nicole Fox Deloitte Facilitator
Call to order and announce a quorum.
President Hicks, noting a quorum of EDC 4B, called the regular session to order at 12:22 p.m.
STRATEGIC PLANNING WORKSHOP
1. Welcome and Introductions.
The Deloitte Consultants were thanked by the EDC 4B Board and Town staff for offering
consulting services at no cost to the Town. Each EDC 4B Director and staff member went
through introductions with Deloitte Consultants using an icebreaker exercise.
2. Discuss the Objectives:
- Moments that matter
- Determine guiding principals for recruiting businesses
- Decide the projects needed to uphold priorities
- Develop action plans
The Board went through a series of exercises to discuss overall strategic priorities, branding,
action planning, and next steps. The Board ultimately established three key strategic
priorities:
Retain/Maintain existing businesses
Target economic development that fits Trophy Club and the region
Economic Development Corporation 4B 14 of 15 Monday, July 29, 2013
Recruit new economic development
Adjourn
Director Mundy moved to adjourn at 4:58 p.m. Director Brod seconded. The motion passed
unanimously.
______________________________ _______________________________
James Hicks, President Dean Murray, Treasurer/Secretary
Economic Development Corporation 4B 15 of 15 Monday, July 29, 2013