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Agenda Packet EDC 4B 01/13/2014Economic Development Corporation 4B (EDC 4B) Trophy Club Entities Meeting Agenda 100 Municipal Drive Trophy Club, Texas 76262 Svore Municipal Building Boardroom7:00 PMMonday, January 13, 2014 CALL TO ORDER AND ANNOUNCE A QUORUM CITIZEN PRESENTATIONS Citizens are allowed three (3) minutes to address the Board regarding an item over which the Board has policy or oversight authority as provided by Texas law, the ethics order, or other policy order. REGULAR SESSION 1.2014-840-T Introduction of new Economic Development & Marketing Coordinator for Town of Trophy Club, Alora Wachholz. 2.2014-841-T Discuss and provide direction regarding the upcoming Trophy Club Business Meet and Greet. Feb 20 2014 ED Business Contact List.pdf Feb 20 2014 SaveTheDate-BusinessGreet.pdf Feb 20 2014 Invitation-BusinessGreet.pdf Feb 20 2014 Program-BusinessGreet.pdf Attachments: 3.2014-842-T Update regarding Discover Trophy Club magazine. 4.2014-843-T Discuss and take appropriate action regarding ICSC. 5.2014-844-T Discuss and take appropriate action regarding Strategic Planning. 2013 Draft Strategic Plan.pdfAttachments: 6.2014-845-T Discuss and take appropriate action regarding a joint EDC 4B training session with Roanoke. 7.2014-846-T Discuss and take appropriate action regarding the February EDC 4B meeting date. 8.2014-847-T Discuss and take appropriate action regarding the October 14, 2013 Minutes. 010 October 14 2013 Minutes.pdfAttachments: 1 of 24 January 13, 2014Economic Development Corporation 4B (EDC 4B) Meeting Agenda 10.2014-849-T Assistant Town Manager Update: - ADF Update - Trophy Club Town Center - The Plaza - Trophy Wood - Bobcat Village Center - Logo EXECUTIVE SESSION 11.2014-850-T Pursuant to Texas Government Code, Annotated, Subchapter 551, EDC 4B will convene into closed executive session as authorized by: Section 551.087 Deliberation Regarding Economic Development Negotiations to discuss or deliberate the offer of financial or other incentives to a business prospect that the Town seeks to have locate within the territory of the Town. ADJOURN Notice is hereby given that a quorum of the Town Council may be in attendance at this meeting. CERTIFICATION I certify that the above notice was posted on the front window of the Svore Municipal Building, 100 Municipal Drive, Trophy Club, Texas, on January 10, 2014 by 7:00 P.M. in accordance with Chapter 551, Texas Government Code. _____________________________________________________ Alora Wachholz, Economic Development & Marketing Coordinator If you plan to attend this public meeting and have a disability that requires special needs, please contact the Town Secretary’s Office at 682-831-4600, 48 hours in advance and reasonable accommodations will be made to assist you. I certify that the attached notice and agenda of items to be considered by this Board was removed by me from the front window of the Svore Municipal Building, 100 Municipal Drive, Trophy Club, Texas, on the __________ day of ______________________, 2014. ________________________________, Title: ___________________________ 2 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-840-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Introduction of new Economic Development & Marketing Coordinator for Town of Trophy Club, Alora Wachholz. Attachments: Action ByDate Action ResultVer. Introduction of new Economic Development & Marketing Coordinator for Town of Trophy Club, Alora Wachholz. 3 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-841-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Discuss and provide direction regarding the upcoming Trophy Club Business Meet and Greet. Attachments:Feb 20 2014 ED Business Contact List.pdf Feb 20 2014 SaveTheDate-BusinessGreet.pdf Feb 20 2014 Invitation-BusinessGreet.pdf Feb 20 2014 Program-BusinessGreet.pdf Action ByDate Action ResultVer. Discuss and provide direction regarding the upcoming Trophy Club Business Meet and Greet. 4 of 24 ED Business Contact List Artisan Vapor Bank of America Baylor Medical Center at Trophy Club Beck Ventures CHC Development Cheers Wine and Spirits Chic Nails & Tan Christlieb Law Offices Core Group Fitness Cristina's Mexican Restaurant DATCU David L. Crumpton, Dentist Desire Salon & Spa Ear Care Essential Kneads First Financial Fish & Knife Japanese Cuisine Ford Chiropractic Center Global Health Science Institute Great Clips Greenville Lodging (Homewood Suites) Hampton Inn & Suites Holiday Inn Hong Kong Express Hot & Creamy Donuts Ironhorse Commercial Construction Jolley Orthodontics Law Offices of Eric Ransleban Luxury Nails Merryhill Preschool Performant Fitness Posh Engagements Premier Academy of Trophy Club Quorum Apartments 7-Eleven Salons by JC Sassy Flamingo Starbucks Statefarm Insurance Studio 114- Mundy Training Center Subway Summit Dental Care Surles- Surgical Instruments Tom Thumb Trophy Cleaners Trophy Club Chiropractic Trophy Club Cleaners Trophy Club Country Club Trophy Club Executive Suites Accelerated Sales & Marketing Alliance Sleep Center Allstate Insurance Alphagraphics Better Life Counseling Cambridge Insurance Flight Deck Jill Setzer - Attorney LexGas Inc. Medical Staffing of Texas Mills & Kernan Wealth Management Pepsi Bottling Company Primerica Redzone Republic State Mortgage SAA Trophy Realtors Wise Principal Partners Trophy Club Family Medicine Trophy Club Medical Office Building Arlington Cancer Center @ Trophy Club Cirrus Health II, L.P. Coppell Spine and Sports Rehab Excel Pharmacy Metroplex Hematology Metroplex Pain Management North Texas Center for Oral & Maxillofacial Surgery Sante Rehabilitation Steven B Sanders, MD - Orthopedist Texas Back Institute Texas Health Care Trophy Club Medical Center Trophy Club Vision Care Urgent Care Trophy Dental Value Place Hotel Village Center School & Retail Vineyards Apartments Vinny's Italian Restaurant Walgreen's 5 of 24 Save the Date Thursday, February 20, 2014 6:30pm You are invited to attend a special business reception hosted by the Town of Trophy Club EDC 4B Board at: Trophy Club Country Club 500 Trophy Club Drive Trophy Club, Texas 76262 We would like to connect with our local business owners, franchisees, and general managers to discover how we can work together to help make Trophy Club businesses successful and thriving. Invitation to follow. Trophy Club Town of 6 of 24 You are Cordially Invited to attend a special local business event hosted by the Town of Trophy Club on: Thursday, February 20, 2014 6:30pm Trophy Club Country Club 500 Trophy Club Drive Trophy Club, Texas 76262 The Trophy Club EDC 4B Board would like to connect with Trophy Club business owners, franchisees, general managers, and other valued community members to introduce the services available to you and your business, and discover what we can do to work together and make Trophy Club an even better place to do business. We want to hear your questions, ideas, and opinions on how we can best meet your needs and build your business in Trophy Club. - 6:30pm - Complimentary hors d’oeuvre reCeption - Cash bar available - Please RSVP with name of business and guests attending by February 18, 2014 to Alora Wachholz, Economic Development & Marketing Coordinator at awachholz@trophyclub.org or (682) 831-4672. 7 of 24 6:30 pm: Guests arrive/Networking 6:45 pm: Introductions 7:00 pm: Trophy Club Profile Presentation 7:15 pm: Overview of EDC 4B Board 7:30 pm: Question & Answer Session Trophy Club Town of Trophy Club EDC 4B Business Meet & Greet February 20, 2014 EDC 4B Board Members James Hicks President David Brod Member Dean Murray Member Rebecca Shuman Member Sean Weaver Member Gregory Wilson Member Randall Conn Member Trophy Club Town Council Connie White Mayor Jeannette Tiffany Mayor Pro Tem Bill Rose Member Clint Schroeder Member Danny Mayer Member Greg Lamont Member Philip Shoffner Member 6:30 pm: Guests arrive/Networking 6:45 pm: Introductions 7:00 pm: Trophy Club Profile Presentation 7:15 pm: Overview of EDC 4B Board 7:30 pm: Question & Answer Session Trophy Club Town of Trophy Club EDC 4B Business Meet & Greet February 20, 2014 EDC 4B Board Members James Hicks President David Brod Member Dean Murray Member Rebecca Shuman Member Sean Weaver Member Gregory Wilson Member Randall Conn Member Trophy Club Town Council Connie White Mayor Jeannette Tiffany Mayor Pro Tem Bill Rose Member Clint Schroeder Member Danny Mayer Member Greg Lamont Member Philip Shoffner Member 8 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-842-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Update regarding Discover Trophy Club magazine. Attachments: Action ByDate Action ResultVer. Update regarding Discover Trophy Club magazine. 9 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-843-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Discuss and take appropriate action regarding ICSC. Attachments: Action ByDate Action ResultVer. Discuss and take appropriate action regarding ICSC. 10 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-844-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Discuss and take appropriate action regarding Strategic Planning. Attachments:2013 Draft Strategic Plan.pdf Action ByDate Action ResultVer. Discuss and take appropriate action regarding Strategic Planning. 11 of 24 Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013 TROPHY CLUB EDC-4B STRATEGIC PLAN GOALS AND OBJECTIVES  Understand Moments that Matter  Determine guiding principles for recruiting businesses  Decide the projects needed to uphold priorities  Develop “big” idea action plans ADDITIONAL OBJECTIVES ESTABLISHED  Establish executable plan  Understand the importance of branding  Determine how to maintain momentum  Build consensus with other groups and businesses in town  Find a better way to communicate the message to town stakeholders MOMENTS THAT MATTER CURRICULUM There are always a series of moments that require effective decision-making. TWO TYPES OF MOMENTS THAT MATTER Moments that we respond to - unexpected events, such as staff turnover Moments that we create - actively deciding to serve on a Trophy Club board or commission 10 MOVES TROPHY CLUB CAN MAKE TO MAKE MOMENTS MATTER Work it Together (collaboration) o Lay out facts, assumptions and define goals; brainstorm, organize; translate thinking into action Own It (accountability) o Own the problem, create and adopt a solution then control and own the message Change the Lens (perspective) o Look through someone else’s eyes; see the big picture; consider the flip side; look toward the future; apply various contexts; examine unexpected answers Suspend Self-Interest (selflessness) o What is best for the whole group? o Step back; weigh all factors; think about long term; is this the right thing to do? 12 of 24 Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013 Up their game (improvement) o Open eyes; open minds; open doors o Don’t wait; share accountability; light a fire; be specific Say what no one else will (candor) o Do your homework; stay focused on long term; prepare audience; deliver with sensitivity o Saying nothing is not the answer o Timing is critical Walk in their shoes (empathy) o Consider implications of other person’s world when choosing what to do next o How to better communicate to people to increase engagement Show Up (engagement) o Come prepared; remove distractions; actively listen; get your head in the game Tailor It (adaptability) o Adapt to the style of a particular person, needs of a project and the culture of an organization Bring a point of view (conviction) o Do your homework; anticipate needs, convey confidence, be prepared to declare o Sometimes the best way to tell is to ask; stop talking and listen WHAT DO YOU WANT THE EDC 4B BOARD TO LOOK LIKE IN 2030? o Business Friendly o Creative o Innovative o Green o Safety-minded o Grounded o Family Oriented o Thriving o Regionally synergized TROPHY CLUB BRANDING April Reiling made a presentation regarding the importance of addressing Trophy Club’s brand and relative issues to aid economic development opportunities. Key Trophy Club Branding issues: o How do outsiders perceive Trophy Club? o How do we perceive ourselves? o Lack of identifiable brand? o How do we stand out (unique)? 13 of 24 Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013 Branding Recommendations: o Trophy Club needs to embrace the Beck family as well as Trophy Club Town Center. o Trophy Club needs to overcome aversion to change. o Trophy Club Economic Development rebranding. o EDC 4B Board is a funding source for branding initiatives. KEY STRATEGIC PRIORITIES ESTABLISHED 1. Retain/maintain existing businesses 2. Target economic development that fits Trophy Club and the region 3. Recruit new economic development A. Retain/Maintain Existing Business 1. Direct investment in existing businesses o Marketing of availability of funds o Shop local promotions 2. Broader regional marketing for Trophy Club o Businesses (funded coupons, advertisements, etc) 3. Subsidized discounts/promotions 4. Creation of funding for Business Advisory Services 5. Permanent signage changes and continued revisions 6. Help existing businesses better utilize regional/state resources 7. Enhance technology to provide better and more effective ways to interact with EDC 4B, residents, and customers o Economic Development page on Trophyclub.org o Utilize social media for economic development opportunities o Economic development email listserv/newsletter 8. Direct interaction between EDC 4B Directors and local businesses o What are their challenges? o Presentations at meetings o Encourage businesses to be actively involved with EDC 4B 9. Aesthetics and capital improvements o What infrastructure can we add to make it easier for businesses? o What beautification enhancements should we make? Action Plan for Retaining/Maintaining Businesses 1. Allocate 4B funds for direct marketing campaign o Determine projects/item o Cost analysis o How to measure effectiveness 14 of 24 Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013 2. Research and report on business assistance programs o Report back to board o Determine most beneficial approach for assistance to businesses o Implementation 3. Active ombudsman program o Determine strategy o Determine programs o Determine venues & schedule o SWOT analysis o Determine appropriate action 4. Providing transportation from large employers to local businesses B. Target Economic Development that fits Trophy Club and the region 1. Sit-down restaurants o Lunch/dinner o Mid-scale o Bar service 2. High-end sports bar o Food and bar service 3. Specialty businesses unique to the region that will draw regionally o Destination shopping/dining/services 4. Additional Target businesses o Mid-high end boutiques o Sporting apparel and equipment o Entertainment o Retail shops for kids o Jewelry store o Shoe store Action Plan for Targeting Economic Development that fits Trophy Club and the Region 1. Reputation and Ability to do Business o Assign ownership o Develop plan to understand who we are, i.e. Market Research  How do we measure our reputation? 1. Internally - Look at what elected officials, volunteers and staff opinions are of Trophy Club 2. Externally – Residents, developers, visitors, brokers, school districts  Create surveys asking questions related to desired businesses 15 of 24 Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013  Update Town analytics, i.e. leakage, traffic counts, demo’s, etc 2. What will bring people to Trophy Club? o How to get people to visit Trophy Club when Highway 114 is completed? o Look at items like signage, entry-ways, beautification, etc o Identify businesses our region will support while fitting Trophy Club culture 3. Evaluate priorities of branding initiatives and recommend level of board involvement and next steps o Assign ownership C. Recruit New Economic Development 1. TIF and Tax Incentives 2. Provide or Subsidize Infrastructure 3. Fast Track Process for Permits, Construction, Platting, Site Plan, etc o Become user friendly o Eliminate ‘red tape’ in our processes at both the staff and elected/appointed official levels 4. Assist brokers and developers with recruitment o Merchandising analytics, trade area info, etc o Set up meetings with brokers and developers/management companies Action Plan to Recruit Economic Development 1. TIF Incentives 2. Identify plausible and realistic incentive types o Assign ownership o Develop timeline  Prioritize incentives  Obtain buy in from stakeholders  Investigate incentive fund  How much?  What, how, etc 3. Identify TIF champion from EDC 4B o Assign ownership o Develop timeline 4. Establish TIF Board o Recommend EDC 4B representation for TIF Board to Town Council o Assign ownership o Develop timeline 5. Develop incentive review/approval process o Assign ownership o Develop timeline 16 of 24 Town of Trophy Club Economic Development Corporation 4B Updated: July 26, 2013 6. Identify public/private infrastructure that will have impact on development o Assign ownership o Develop timeline o Work with stakeholders to prioritize for investment 7. Continue to identify and update market research o Utilize resources such as Catalyst 17 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-845-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Discuss and take appropriate action regarding a joint EDC 4B training session with Roanoke. Attachments: Action ByDate Action ResultVer. Discuss and take appropriate action regarding a joint EDC 4B training session with Roanoke. 18 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-846-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Discuss and take appropriate action regarding the February EDC 4B meeting date. Attachments: Action ByDate Action ResultVer. Discuss and take appropriate action regarding the February EDC 4B meeting date. 19 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-847-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Discuss and take appropriate action regarding the October 14, 2013 Minutes. Attachments:010 October 14 2013 Minutes.pdf Action ByDate Action ResultVer. Discuss and take appropriate action regarding the October 14, 2013 Minutes. 20 of 24 MINUTES OF REGULAR SESSION FOR THE ECONOMIC DEVELOPMENT CORPORATION 4B BOARD LOCATION: 100 MUNICIPAL DRIVE, TROPHY CLUB, TEXAS Monday, October 14, 2013 7:00 PM STATE OF TEXAS COUNTY OF DENTON The Economic Development Corporation 4B of the Town of Trophy Club, Texas, met in Regular Session on October 14, 2013. The meeting was held within the boundaries of the Town and was open to the public. EDC 4B DIRECTORS PRESENT: James Hicks President Rebecca Shuman Vice President Dean Murray Secretary/Treasurer Sean Weaver Director Gregory Wilson Director STAFF AND GUEST(S) PRESENT: Stephen Seidel Assistant Town Manager April Reiling PIO/Marketing Manager Call to order and announce a quorum. President Jim Hicks, noting a quorum of EDC 4B, called the regular session to order at 7:05 p.m. REGULAR SESSION 1. Election of officers. Motion by Director Dean Murray to nominate Jim Hicks as President. Seconded by Director Rebecca Shuman. Motion passed unanimously. Motion by Director Murray to nominate Director Shuman as Vice Chair. Motion seconded by Director Sean Weaver. Motion passed unanimously. Motion by Director Murray to nominate Director Weaver as Secretary/Treasurer. Motion failed for lack of second. Director Weaver indicated that there may be a conflict with his job. Motion to nominate Director Murray as Secretary/Treasurer. Seconded by Director Shuman. Motion passed unanimously. 2. Discuss and take appropriate action regarding the September 2013 Financials. Assistant Town Manager Stephen Seidel presented the September 2013 Financials and answered questions from the Board. Motion by Director Murray to accept the September 2013 Financials as presented. Seconded by Director Shuman. Motion passed unanimously. 21 of 24 3. Discuss and take appropriate action regarding the September 16, 2013 Minutes. Motion by Director Shuman to accept the September 16, 2013 Minutes as presented. Seconded by Director Murray. Motion passed unanimously. 4. Discuss and take appropriate action regarding Strategic Planning. Assistant Town Manager Seidel noted that this is a regular agenda item and asked the Board for feedback regarding the Strategic Planning document. The local business meet and greet event has been pushed to January 2014 in order to accommodate for the holidays and schedule coordination. Probably looking at a Tuesday or Thursday to avoid mid-week conflicts; noted January 23, 2014 as a potential date. 5. Assistant Town Manager Update: - Trophy Club Town Center - The Plaza - Trophy Wood - ICSC - ED/Marketing position Assistant Town Manager Seidel provided the Board updates and answered questions related to topics above. EXECUTIVE SESSION 7. Pursuant to Texas Government Code, Annotated, Subchapter 551, EDC 4B will convene into closed executive session as authorized by: Section 551.087 Deliberation Regarding Economic Development Negotiations to discuss or deliberate the offer of financial or other incentives to a business prospect that the Town seeks to have locate within the territory of the Town. The EDC 4B Board convened into Executive Session at 7:25 p.m. RECONVENE INTO REGULAR SESSION 8. Consider and take appropriate action regarding the Executive Session. The EDC 4B Board reconvened in Regular Session at 7:49 p.m. The Board took no action regarding the Executive Session. Adjourn Director Shuman moved to adjourn at 7:49 p.m. Director Weaver seconded. The motion passed unanimously. ______________________________ _______________________________ James Hicks, President Dean Murray, Treasurer/Secretary 22 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-849-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Assistant Town Manager Update: - ADF Update - Trophy Club Town Center - The Plaza - Trophy Wood - Bobcat Village Center - Logo Attachments: Action ByDate Action ResultVer. Assistant Town Manager Update: - ADF Update - Trophy Club Town Center - The Plaza - Trophy Wood - Bobcat Village Center - Logo 23 of 24 100 Municipal Drive Trophy Club, Texas 76262Trophy Club Entities Legislation Details (With Text) File #: Version:12014-850-T Name: Status:Type:Agenda Item Regular Session File created:In control:1/10/2014 Economic Development Corporation 4B (EDC 4B) On agenda:Final action:1/13/2014 Title:Pursuant to Texas Government Code, Annotated, Subchapter 551, EDC 4B will convene into closed executive session as authorized by: Section 551.087 Deliberation Regarding Economic Development Negotiations to discuss or deliberate the offer of financial or other incentives to a business prospect that the Town seeks to have locate within the territory of the Town. Attachments: Action ByDate Action ResultVer. Pursuant to Texas Government Code, Annotated, Subchapter 551, EDC 4B will convene into closed executive session as authorized by: Section 551.087 Deliberation Regarding Economic Development Negotiations to discuss or deliberate the offer of financial or other incentives to a business prospect that the Town seeks to have locate within the territory of the Town. 24 of 24