Agenda Packet EDC 4B 11/03/2014Economic Development Corporation 4B
(EDC 4B)
Trophy Club Entities
Meeting Agenda
100 Municipal Drive
Trophy Club, Texas 76262
Svore Municipal Building Boardroom7:00 PMMonday, November 3, 2014
CALL TO ORDER AND ANNOUNCE A QUORUM
CITIZEN PRESENTATIONS
Citizens are allowed three (3) minutes to address the Board regarding an item over
which the Board has policy or oversight authority as provided by Texas law, the ethics
order, or other policy order.
REGULAR SESSION
1.2014-1588-T Election of Officers:
- President
- Vice President
- Treasurer/Secretary
2.2014-1587-T Discuss and take appropriate action regarding the Economic Development &
Marketing Coordinator position.
ED-Marketing Coordinator Job Description.pdf
List of Duties-Benefits-ED-Mark Coord.pdf
ED-Mark-Coord-2014-Goals-Objectives.pdf
Attachments:
3.2014-1589-T Discuss and take appropriate action regarding the October 6, 2014 Minutes.
October 6 2014 Minutes.pdfAttachments:
4.2014-1590-T Discuss and take appropriate action regarding the September 2014
Financials.
September Budget Report 2014.pdfAttachments:
5.2014-1591-T Assistant Town Manager Update:
- Trophy Wood
- The Plaza
- The Village
- Village Centre
- Trophy Club Town Center
- ICSC
Economic Development Corporation 4B (EDC 4B)1 of 15 Monday, November 3, 2014
November 3, 2014Economic Development
Corporation 4B (EDC 4B)
Meeting Agenda
ADJOURN
*THE BOARD MAY CONVENE INTO EXECUTIVE SESSION TO DISCUSS POSTED
ITEMS AS ALLOWED BY THE TEXAS OPEN MEETINGS ACT, TEXAS LOCAL
GOVERNMENT CODE 551.071.
Notice is hereby given that a quorum of the Town Council may be in attendance at
this meeting.
CERTIFICATION
I certify that the above notice was posted on the front window of the Svore Municipal
Building, 100 Municipal Drive, Trophy Club, Texas, on Friday, October 31, 2014 by
5:00 P.M. in accordance with Chapter 551, Texas Government Code.
___________________________________
April Reiling
PIO & Marketing Manager
If you plan to attend this public meeting and have a disability that requires special
needs, please contact the Town Secretary’s Office at 682-831-4600, 48 hours in
advance and reasonable accommodations will be made to assist you.
I certify that the attached notice and agenda of items to be considered by this Board
was removed by me from the front window of the Svore Municipal Building, 100
Municipal Drive, Trophy Club, Texas, on the __________ day of
______________________, 2014.
________________________________, Title: ___________________________
Economic Development Corporation 4B (EDC 4B)2 of 15 Monday, November 3, 2014
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12014-1588-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:10/31/2014 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:11/3/2014
Title:Election of Officers:
- President
- Vice President
- Treasurer/Secretary
Attachments:
Action ByDate Action ResultVer.
Election of Officers:
- President
- Vice President
- Treasurer/Secretary
Economic Development Corporation 4B (EDC 4B)3 of 15 Monday, November 3, 2014
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12014-1587-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:10/31/2014 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:11/3/2014
Title:Discuss and take appropriate action regarding the Economic Development & Marketing Coordinator
position.
Attachments:ED-Marketing Coordinator Job Description.pdf
List of Duties-Benefits-ED-Mark Coord.pdf
ED-Mark-Coord-2014-Goals-Objectives.pdf
Action ByDate Action ResultVer.
Discuss and take appropriate action regarding the Economic Development & Marketing Coordinator position.
Economic Development Corporation 4B (EDC 4B)4 of 15 Monday, November 3, 2014
FY13-14 ED & Marketing Coordinator
Job Description
Position: Economic Development (ED) & Marketing Coordinator
Reports To: Assistant Town Manager & Public Information Officer/Marketing Manager
Non-Supervisory
Non-Exempt
Job Summary:
The ED & Marketing Coordinator will assist Management Staff with various duties
related to Economic Development, as well as Communications/Marketing efforts for the
Town.
Supports Town businesses and business opportunities by helping implement economic
development programs and identifying marketing opportunities for business retention,
promotion, and expansion; requires regular contact with area chambers of commerce
and similar groups; and assists with budget preparation and other projects. Performs a
variety of professional-level marketing functions in support of economic development
within the Town including maintaining sections of the website, implementing programs,
and helping manage the business assistance program.
Provides marketing and communications support including planning, development,
coordination and implementation of marketing, advertising, public relations and agency
special events. Develops, recommends, and manages marketing budget for assigned
projects. Assists in the planning and implementation of internal and external
communications strategies and media relations.
Minimum Requirements:
• Bachelor’s Degree in Marketing, Communications, Business Administration,
Public Administration or a related field – Master’s Degree Preferred
• Two years of responsible experience in economic development, tourism,
marketing, public relations, or a closely related field
• Ability to use a variety of computer software; including the Microsoft Office Suite,
Content management Systems and design software
• Principles and practices of marketing, promotion, program development and
economic development
• Journalistic-style writing and communication including spelling, grammar and
punctuation
• Familiarity with social media
• Ability to use good judgment in respecting confidentiality; identify and respond to
sensitive community and organizational issues, concerns, and needs of
prospects
• Ability to collect and compile data
• Strong oral, written, creative and mathematical skills
Economic Development Corporation 4B (EDC 4B)5 of 15 Monday, November 3, 2014
FY13-14 ED & Marketing Coordinator
• Ability to establish and maintain harmonious working relationships with fellow
employees, Town officials, and the general public
• Valid Texas Motor Vehicle Class C Operator's License
Major Duties and Responsibilities: Job duties and responsibilities are not intended to
reflect all duties performed within the job.
• Implement economic development programs to support business growth and
retention; measure effectiveness of advertising, promotion, and other marketing
activities.
• Monitor, evaluate, and recommend ways to update and amend the Town website
to best market the community for investment, business retention, and business
expansion (including social media development).
• Prepare studies for the EDC 4B Board and special projects by researching new
and existing programs including their economic impact; participate in special
projects; recommend plans of action on programs and projects; and perform
economic analysis.
• Interact with area chambers of commerce and similar groups to promote Trophy
Club business.
• Research and prepare information such as business and strategic plans, budget
documents, analytical and statistical reports, and demographic summaries;
develop and maintain departmental databases such as those for existing
businesses and commercial real estate within the Town.
• Assists in major communication projects, including development of a
Communication Plan, Marketing Plan, Social Media Plan and overall Branding
Strategy.
• Develops marketing and communication collateral including brochures, flyers,
inserts, newsletters, magazines, calendars, blog posts, press releases, RFP’s,
etc.
• Assists in economic development initiatives and trade show display development.
• Attends events, meetings, luncheons, etc as necessary.
• Responds to citizen requests for information by mail, phone, or in person.
• Manage multiple projects, prioritize and organize work assignments, meet
deadlines, work well under pressure.
• Occasionally work evenings and weekends to attend events.
• Performs other tasks as directed.
Economic Development Corporation 4B (EDC 4B)6 of 15 Monday, November 3, 2014
Economic Development & Marketing Coordinator Position
Retain and Maintain Businesses
Created and launched Shop Trophy Club: Where Dollars Make Cents program
Monthly Business Spotlight program
Front page website real estate with linked article
Special resident promotions
Build Shop Trophy Club to include more social media presence, promotion and
advertising, and citizen education
Created new Business Guide – both online & print
Quarterly Focus on Business events – Focus on Business
Grow and promote events by hosting speakers which benefit local businesses
Business relations development / Liaison
Gathered feedback from business regarding needs, challenges, opportunities, etc.
Supported businesses through local events and future initiatives
Develop programs benefitting local businesses – “Shop Local Day” & “Shop Local Fair”
Hosted Shop Trophy Club table at local events - ex. July 4th celebration
Working with TxDOT & local businesses for blue highway signage
Work with Chamber on various functions and activities
Target Economic Development that Reflects Trophy Club and Region
Approved term sheet with Town Council, EDC-4B, and TIRZ #1 to engage OTD for Trophy Wood
restaurant development.
Co-hosted regional Alliance Development Forum partnering with the Chamber and Chamber
cities.
ICSC booth & Alliance Development Forum (ADF) booth with Chamber and Chamber cities at the
Texas ICSC deal making event.
Continued working with Beck Ventures on Trophy Club Town Center prospects, vendors,
rezoning, etc
Seek companies for analytic information (PTA, traffic, demo’s, etc)
Update website, specifically the ED and development pages
Recruit New Economic Development
Finalized TIRZ #1 and TIRZ #2
◦ Tarrant County participation approved for TIRZ #1
Continued to meet with property owners and managers to fill existing space
Continue to reach out to retail and restaurant prospects to discuss opportunities within Trophy
Club
Create magazine and other publication marketing pieces and advertisements
Misc:
Take minutes, create agendas for EDC and TIRZ Boards, contact folks for information
Blog postings, social media, flyers, brochures, posters, taking development pictures, etc
Economic Development Corporation 4B (EDC 4B)7 of 15 Monday, November 3, 2014
Page 1
2014 Goals/Objectives
Discussion Acknowledgement
A meeting to discuss goals & objectives for 2014 took place on:
Goal: a desired result from a person; the result or achievement toward which effort is directed
Goal-setting ideally involves establishing specific, measureable, attainable, realistic and time -
targeted objectives. Goal-setting can be used as an effective tool for making progress and
ensuring that employees & supervisors have a clear awareness of what they (both employees &
supervisors) must do to achieve or successfully complete an objective/task.
Objective: something that one's efforts or actions are intended to attain or accomplish;
purpose; goal; target
GOALS/OBJECTIVES
1. Develop, support and manage Economic Development strategic plan and initiatives,
inlcuding: Business Spotlight program, Shop Local program Business Meet & Greet
program.
2. Work closely with community organizations, departments heads and staff on projects,
for example, working with TC MUD 1 regarding drought situation.
3. Enhance the Business section of the Town website.
4. Provide at least 6 blog articles per month and 2 Facebook/Twitter posts per day on
average.
5. Manage the Around The Town monthly newsletter and weekly E-News Blast emails.
6. Develop positive relationships with Chamber, local businesses, civic organizations,
surrounding municipalities, etc.
7. Assist in the development of Economic Development marketing materials, including
the completion of the Economic Development brochure.
8. Professional development within organization - economic development training,
finance process exposure, strategic planning
9. Develop, maintain and assist in Town communications, marketing efforts and records
management, such as Business Guide, Discover Trophy Club magazine, online calendar, online
records for the EDC 4B and TIRZ boards, the Town website and its pages, and any other
groupings of information which may support and benefit the communications office and the
public.
10. Move forward with the TxDOT Lonestar Logos & Signs SIL program to obtain highway
signs for eligible local businesses who wish to participate.
Economic Development Corporation 4B (EDC 4B)8 of 15 Monday, November 3, 2014
Page 2
Signatures:
Evaluator
Date
Employee Date
Economic Development Corporation 4B (EDC 4B)9 of 15 Monday, November 3, 2014
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12014-1589-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:10/31/2014 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:11/3/2014
Title:Discuss and take appropriate action regarding the October 6, 2014 Minutes.
Attachments:October 6 2014 Minutes.pdf
Action ByDate Action ResultVer.
Discuss and take appropriate action regarding the October 6, 2014 Minutes.
Economic Development Corporation 4B (EDC 4B)10 of 15 Monday, November 3, 2014
MINUTES OF REGULAR SESSION FOR THE
ECONOMIC DEVELOPMENT CORPORATION 4B BOARD
LOCATION: 100 MUNICIPAL DRIVE, TROPHY CLUB, TEXAS
Monday, October 6, 2014
7:00 p.m.
STATE OF TEXAS
COUNTY OF DENTON
The Economic Development Corporation 4B of the Town of Trophy Club, Texas, met in Regular
Session on October 6, 2014. The meeting was held within the boundaries of the Town and was
open to the public.
EDC 4B DIRECTORS PRESENT:
Rebecca Shuman Vice President Arrived at 7:56 p.m.
Greg Wilson Director
Sean Weaver Director
David Brod Director
Eric Jensen Director
Gerald Rapp Director
EDC 4B DIRECTORS ABSENT:
Randall Conn Director
STAFF AND GUEST(S) PRESENT:
Stephen Seidel Assistant Town Manager
April Reiling Public Information Officer & Marketing Manager
Director Dave Brod called the meeting to order and announced a quorum at 7:03 p.m.
CITIZEN PRESENTATIONS
REGULAR SESSION
1. Recognition of Jim Hicks for 16 years of service to the EDC 4B Board.
Assistant Town Manager Stephen Seidel recognized Jim Hicks for his 16 years of volunteerism
and dedication to the community through his service as a member of the EDC 4B Board.
2. Welcome and introductions for incoming EDC 4B Directors.
New Directors Eric Jensen and Gerald Rapp were welcomed and provided a brief introduction
of themselves to the board.
3. Election of Officers:
- President
- Vice President
- Treasurer/Secretary
Motion by Director Sean Weaver to refer the Election of Officers to the next meeting and
nominate Director Greg Wilson as interim President. Motion seconded by Director Dave Brod.
Motion passed unanimously.
4. Discuss and take appropriate action regarding the ICSC Texas Conference and
Deal Making event, November 12-14, 2014 in Dallas.
Economic Development Corporation 4B (EDC 4B)11 of 15 Monday, November 3, 2014
Assistant Town Manager Stephen Seidel provided an overview of the ICSC Conference and
requested that the Directors let Staff know if they would like to attend.
5. Discuss and take appropriate action regarding the Economic Development &
Marketing Coordinator position.
The Board discussed the position and requested more details regarding the position at the next
meeting.
6. Discuss and take appropriate action regarding the September 8, 2014 Minutes.
Motion by Director Dave Brod to approve the Minutes as presented. Motion seconded by
Director Sean Weaver. Motion passed unanimously.
7. Discuss and take appropriate action regarding the August 2014 Financials.
Assistant Town Manager Stephen Seidel provided an overview of the Financials and answered
questions from the Board. Motion by Director Dave Brod to approve the Financials as
presented. Motion seconded by Director Sean Weaver. Motion passed unanimously.
8. Assistant Town Manager Update:
- Trophy Wood
- The Plaza
- The Village
- The Commons
- Village Centre
- Trophy Club Town Center
Assistant Town Manager Stephen Seidel provided updates and answered questions related to
the topics above.
Adjourn
Director Gerald Rapp motioned to adjourn at 8:07 p.m. Motion seconded by Director Rebecca
Shuman. Motion passed unanimously.
______________________________
Gregory Wilson, Interim President
Economic Development Corporation 4B (EDC 4B)12 of 15 Monday, November 3, 2014
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12014-1590-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:10/31/2014 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:11/3/2014
Title:Discuss and take appropriate action regarding the September 2014 Financials.
Attachments:September Budget Report 2014.pdf
Action ByDate Action ResultVer.
Discuss and take appropriate action regarding the September 2014 Financials.
Economic Development Corporation 4B (EDC 4B)13 of 15 Monday, November 3, 2014
TOWN OF TROPHY CLUB
MID-YEAR FINANCIAL REPORT
YEAR TO DATE SEPTEMBER 100%
Revenue Original
Budget
Revised
Budget Year to Date Variance % Received
Sales Tax 305,000$ 305,000$ 309,860$ (4,860)$ 102%
Interest Income 100 100 179 (79) 179%
Miscellaneous - - 11,738 (11,738) 100%
Total Revenue 305,100$ 305,100$ 321,777$ (16,677)$ 105%
Expenditures Original
Budget Revised Budget Year to Date Variance % Used
Auditing 1,000$ 1,000$ 1,000$ -$ 100%
Advertising 16,500 16,500 7,704 8,796 47%
Printing 1,000 1,000 1,000 - 100%
Schools & Training 2,320 2,320 1,430 890 62%
Dues & Membership 600 600 650 (50) 108%
Travel & Per diem 3,226 3,226 132 3,094 4%
Office Supplies 1,000 1,000 220 780 22%
Miscellaneous Expense 6,750 6,750 3,781 2,969 56%
Capital EDC Projects 50,744 50,744 36,133 14,611 71%
Total Expenditures 83,140$ 83,140$ 52,051$ 31,089$ 63%
Other Uses Original
Budget
Revised
Budget Year to Date Variance % Used
Transfer to General Fund 71,996$ 71,996$ 66,597$ 5,399$ 93%
Transfer to Debt Service 54,964 54,964 54,964 - 100%
Total Other Uses 126,960$ 126,960$ 121,561$ 5,399$ 96%
Fund Balance Original
Budget
Revised
Budget Year to Date
Beginning Fund Balance 167,530$ 167,530$ 188,704$
+Net Increase (Decrease)95,000 95,000 148,165
Ending Fund Balance 262,530$ 262,530$ 336,869$
Percent of Budget Year Transpired
ECONOMIC DEVELOPMENT COPORATION 4B
Notable Expenditures
Auditing- The annual Audit was conducted and payed out. This is the only item in this line item.
Dues & Membership - The annual membership and award application were both paid for out of this line
item
From FY 2013 CAFR
Economic Development Corporation 4B (EDC 4B)14 of 15 Monday, November 3, 2014
100 Municipal Drive
Trophy Club, Texas 76262Trophy Club Entities
Legislation Details (With Text)
File #: Version:12014-1591-T Name:
Status:Type:Agenda Item Regular Session
File created:In control:10/31/2014 Economic Development Corporation 4B (EDC 4B)
On agenda:Final action:11/3/2014
Title:Assistant Town Manager Update:
- Trophy Wood
- The Plaza
- The Village
- Village Centre
- Trophy Club Town Center
- ICSC
Attachments:
Action ByDate Action ResultVer.
Assistant Town Manager Update:
- Trophy Wood
- The Plaza
- The Village
- Village Centre
- Trophy Club Town Center
- ICSC
Economic Development Corporation 4B (EDC 4B)15 of 15 Monday, November 3, 2014