Minutes EDC 4B 08/04/2014MINUTES OF REGULAR SESSION FOR THE
ECONOMIC DEVELOPMENT CORPORATION 4B BOARD
LOCATION: 100 MUNICIPAL DRIVE, TROPHY CLUB, TEXAS
Monday, August 4, 2014
7:00 p.m.
STATE OF TEXAS
COUNTY OF DENTON
The Economic Development Corporation 4B of the Town of Trophy Club, Texas, met in Regular
Session on June 9, 2014. The meeting was held within the boundaries of the Town and was
open to the public.
EDC 413 DIRECTORS PRESENT:
James Hicks
President
Dean Murray
Treasurer/Secretary Arrived at 7:35 p.m.
Greg Wilson
Director
Sean Weaver
Director
David Brod
Director
EDC 4B DIRECTORS ABSENT:
Rebecca Shuman Vice President
Randall Conn Director
STAFF AND GUEST(S) PRESENT:
Stephen Seidel Assistant Town Manager
April Reiling Public Information Officer & Marketing Manager
Alora Wachholz Economic Development & Marketing Coordinator
President Hicks called the meeting to order and announced a quorum at 7:06 p.m.
CITIZEN PRESENTATIONS
President Hicks requested citizen presentations be announced and, hearing none, moved to the
following agenda item.
PUBLIC HEARING
Public Hearing considering the expenditure of funds for the fiscal year 2014-15
budget.
President Hicks opened the Public Hearing at 7:08 p.m. and, hearing no public comment
requested, closed the hearing at 7:08 p.m.
REGULAR SESSION
2. Discuss and take appropriate action regarding the May 2014 Financials.
Assistant Town Manager Stephen Seidel briefly explained that there was a header error on the
original document sent in the agenda packet, but that the financial information reported was
correct. He also informed the Board that they have been provided with a financial report for May
2014 including a corrected header at the dais. Director Wilson made a motion to approve the
May 2014 Financials as presented with the header change and Director Brod seconded. The
motion passed unanimously.
3. Discuss and take appropriate action regarding the June 2014 Financials.
Director Brod made a motion to approve the June 2014 Financials as presented and Director
Weaver seconded. The motion passed unanimously.
4. Discuss and take appropriate action regarding the June 9, 2014 Minutes.
Director Wilson made a motion to approve the June 9, 2014 Minutes as presented and Director
Brod seconded. The motion passed unanimously.
5. Recognition of July, August, and September Business Spotlight partners.
Economic Development & Marketing Coordinator Alora Wachholz briefly introduced the July
Business Spotlight partner, The Sassy Flamingo, the August Business Spotlight partner, Dr.
Crumpton, D.D.S., and announced the September Business Spotlight partner as Hampton Inn.
6. Discuss and take appropriate action regarding the fiscal year 2014-15 EDC -4B
budget.
Assistant Town Manager Seidel gave an overview presentation excerpted from the Town
Council Budget Workshop session that occurred on Friday, August 1, 2014, of the EDC -413
budget. It began with a general overview of the accomplishments in Trophy Club's economic
development department throughout the past fiscal year and then moved into discussion
regarding some of the goals for the upcoming year. Seidel then went through the proposed
budget included in the agenda packet, line by line, explaining what items and projects needed
for the upcoming fiscal year were included in each line item. He then summarized the Council
request from the Budget Workshop that EDC -413 take on the entire cost of staffing the position
of Economic Development & Marketing Coordinator in the upcoming fiscal year. Director Murray
requested that Mayor Nick Sanders, who was present as a member of the public audience,
approach the dais and explain the rationale behind this Council request. Mayor Sanders
explained briefly what has transpired throughout the course of the Budget Workshop and why
the Council is looking to cut costs in many different ways, including the partial payment to
maintain the Economic Development & Marketing Coordinator position, in an effort to
substantially lower the public tax rate. Director Murray suggested that the EDC -413 Board make
a recommendation to Council that they would offer to pay an amount greater than 50% but less
than 100% for the position in the upcoming fiscal year and then gradually step up the total that
they cover over the course of a few years until they would be paying the full amount. In this
manner, EDC -4B substantial projects may be online and generating additional dollars that would
help to offset the cost. Director Weaver explained why he does not feel that the EDC -413 should
be using money that can go toward economic development incentives and programs to pay for
a Town staff member, and why that should be the responsibility of the Council. The Board
discussed the position of Economic Development & Marketing Coordinator at length, noting
some of the accomplishments and programs that have come since installation of the position
and requested general information regarding the percentage of time, on average, that the
position was able to focus on economic development -specific work, to determine that they feel
they receive adequate benefit from contributing to the cost of the position. Director Wilson made
a motion to approve the fiscal year 2014-15 EDC -4B budget as presented, with the directive to
Assistant Town Manager Seidel to go through those line items which could be thinned and
remove costs in a total that meets with the need of EDC -4B to produce an added amount that
would satisfy the recommendation to the Council that EDC -413 would work to build up the
percentage of compensation up to 100% for the position of Economic Development & Marketing
Coordinator over the course of the next few years. Director Brod seconded. The motion carried
with 4 voting in favor and Director Sean Weaver dissenting.
7. Discuss and take appropriate action regarding future Focus on Business events.
Assistant Town Manager Seidel and Economic Development & Marketing Coordinator Alora
Wachholz provided a brief overview of the future Focus on Business event planned at the
Trophy Club Hampton Inn on Wednesday, September 24, 2014. No action was taken on this
item.
8. Discuss and take appropriate action regarding Shop Local Programs Policy.
Assistant Town Manager Seidel and Economic Development & Marketing Coordinator Alora
Wachholz provided a brief overview of why this item had been brought back to EDC -413 after a
period of 90 days, as was previously requested, to review the impact that allowing only
commercial business participation may have on the program. The response thus far has been
positive and residential business interest has been exceedingly low, therefore the Board
requested to hold a review of the program after a period of one year. No formal action was
taken on this item, but direction was given.
9. Assistant Town Manager update:
- Trophy Wood
- Trophy Club Town Center
- The Plaza
- Village Centre
- The Village
- Shop Local at July 4th
Assistant Town Manager Stephen Seidel, Public Information Officer & Marketing Manager April
Reiling, and Economic Development & Marketing Coordinator Alora Wachholz provided updates
and answered questions related to the topics above.
*THE BOARD MAY CONVENE INTO EXECUTIVE SESSION TO DISCUSS POSTED ITEMS
AS ALLOWED BY THE TEXAS OPEN MEETINGS ACT, TEXAS LOCAL GOVERNMENT
CODE 551.071.
Adjourn
Director Murray made a motion to adjourn at 9:11 p.m. and Director Weaver seconded. The
motion passed unanimously. ;?
James HiaKs, Pfebident
0'(� �- L'Q
Dean Murray, Treasurer/S" retary