Minutes EDC 4B 01/13/2014MHVITES
OF iR SESSION
FOR THE
ECONOMIC DEVELOPMENT CORPORATION 4B BOARD
LOCATION: 11 MUNICIPAL DRIVE, TROPHYi+
Monday, 1"
7:00 P11
STATE OF TEXAS
COUNTY OF DENTON
The Economic Development Corporation 4B of the Town of Trophy Club, Texas, met in Regular
Session on January 13, 2014. The meeting was held within the boundaries of the Town and was
open to the public.
EDC 4B DIRECTORS PRESENT:
James Hicks
President
Rebecca Shuman
Vice President
Dean Murray
Secretary/Treasurer
Sean Weaver
Director
Gregory Wilson
Director
Randall Conn
Director
Dave Brod
Director — Arrived at 7:17 pm
STAFF AND GUEST(S) PRESENT:
Stephen Seidel
Assistant Town Manager
April Reiling
PIO/Marketing Manager
Alora Wachholz
Economic Development & Marketing Coordinator
Call to order and announce a quorum at 7:01 pm.
CITIZEN PRESENTATIONS
Larry Hoover: Stated that PD -30 will be discussed at the upcoming P&Z meeting, and
encouraged EDC -413 members to attend and voice support.
Neil Anderson: Stated his personal support for the Trophy Club Town Center opportunity.
Advocated the PD -30 plan as proposed.
REGULAR SESSION
1. Introduction of new Economic Development & Marketing Coordinator for Town of
Trophy Club, Alora Wachholz.
Stephen Seidel introduced the new ED & Marketing Coordinator for the Town, Alora Wachholz.
Alora Wachholz then further introduced herself and her work history briefly to the Board.
2. Discuss and provide direction regarding the upcoming Trophy Club Business Meet
and Greet.
Summary given of current progress in working toward the EDC 4B Business Meet & Greet by
Stephen Seidel and Alora Wachholz. Director Conn asked what kind of questions staff thinks they
may receive from attendees. Director Brod expressed desire to work together to determine the
talking points for the event. Request made by Director Conn to keep the objective for the event tight.
Discussion of potentially removing the Q&A portion of the event was brought up and decided as an
agreeable idea. Director Shuman recommended staff set a date for a future meeting and announce it
at the February 20 event to keep momentum moving and this idea was decided as agreeable.
3. Update regarding Discover Trophy Club magazine.
PIO April Railing announced a December launch of Discover Trophy Club advertising opportunities
is underway. She is currently accepting advertising requests and Trophy Club Realtors has already
taken on an ad identical to the one in the previous publication. April Reiling asked the Board and
members of the public audience to let her know if they have anyone who is interested in purchasing
ad space.
4. Discuss and take appropriate action regarding ICSC.
Update given sharing thoughts and impressions on the ICSC conference by members of the staff.
April Reiling first pointed out that the booth location this year was not as good as last year and there
was not as much traffic; however, the displays looked nice. She further explained that she noticed
there was some interest in the booth and that people generally enjoyed the maps they had available.
Stephen Seidel then stated he felt this year's event was not as well -attended and there was not
much traffic. He pointed out that he had spent five hours speaking with Scott Beck. Seidel also had a
conversation with Catalyst. He expressed it was a very long but successful day, overall. President
Hicks pointed out the low event attendance and that he felt the booth was difficult to find. Asked will
the next conference be in Dallas or in San Antonio? Seidel said he felt the Dallas Convention Center
was not the best location although the conference will probably be there next year as well. The
Board and staff pointed out that having food and drinks were key to getting people to the booths.
Director Murray also stated he felt free items are important, although this topic was debated. Director
Brod then stated that the board and staff will have to ask themselves what the return on investment
is for attending the ICSC conference in the future. Seidel stated that he had noticed having the
conference local hurt local attendance.
5. Discuss and take appropriate action regarding Strategic Planning.
Discussion of the need to fine tune and edit the draft of Strategic Plan so that it can be presented to
Council headed by Stephen Seidel. A request by board member Brod to take Action Plan out of the
document and work with that separately was made and determined agreeable. A request for an
executive summary and cleanup the current draft was made by board member Conn and determined
agreeable. Discussion of need to shorten and simplify the document to be two pages in length was
had. Board member Brod addressed that the board must clean up the items in the Plan in which
EDC 4B cannot do. A public question was taken: `Where are we going to put all these businesses
that you are speaking about? It seems the board is negative on the Beck initiative and there is
limited space elsewhere to develop.' Board member Weaver speaks against the statement that the
board is negative about the PD -30 idea. Emphasized that there is a need to make the right choices
for what currently exists, regardless of what is left to develop in the town. Request by Board that the
updated Strategic Plan information be Included in the Business Meet & Greet presentation on the
Feb. 20th event was determined agreeable.
6. Discuss and take appropriate action regarding a joint EDC 4B training session with
Roanoke.
The Board returned to this item after discussing item #7. Seidel stated he had spoken with Roanoke
about a potential upcoming training class the board would be able to attend. He asked if there is
interest from the board in attending. Director Shuman and President Hicks both said yes. Seidel
stated he will get dates and let the Board know.
7. Discuss and take appropriate action regarding the February EDC 4B meeting date.
The Board jumped to this item from Item #5. Discussion was had about a potential reschedule date
for the 3d, however this was disagreeable as it is a Council Meeting night. Discussion was had about
possibly the 131'. It was then determined agreeable to the board to keep the meeting on the 10'h and
have Reiling and Wachholz conduct the meeting.
8. Discuss and take appropriate action regarding the October 14, 2013 Minutes.
Director Shuman made a motion to adopt the Minutes as presented. Director Murray seconded.
Unanimous vote was had to approve October minutes.
9. Assistant Town Manager Update:
- ADF
- Trophy Club Town Center
- The Plaza
- Trophy Wood
- Bobcat Village Center
- Logo
Seidel provided the Board updates and answered questions related to the above topics.
EXECUTIVE SESSION
10. Pursuant to Texas Government Code, Annotated, Subchapter 551, EDC 4B will convene
into closed executive session as authorized by:
Section 551.087 Deliberation Regarding Economic Development Negotiations to discuss
or deliberate the offer of financial or other incentives to a business prospect that the Town
seeks to have locate within the territory of the Town.
The Board convened into Closed Executive Session at 8:50 PM.
The Board reconvened from Executive Session at 10:02 PM.
.. .
President Hicks moved to adjourn at 10:02 p.m. Director Weaver seconded. The motion passed
unanimously.
am icks, President
Dean Murray, Treasurer/Secretary