Minutes EDC 4B 06/09/2014MINUTES OF REGULAR SESSION FOR THE
ECONOMIC DEVELOPMENT CORPORATION 4B BOARD
LOCATION: 100 MUNICIPAL DRIVE, TROPHY CLUB, TEXAS
Monday, June 9, 2014
7:00 p.m.
STATE OF TEXAS
COUNTY OF DENTON
The Economic Development Corporation 4B of the Town of Trophy Club, Texas, met in Regular
Session on June 9, 2014. The meeting was held within the boundaries of the Town and was
open to the public.
EDC 4B DIRECTORS PRESENT:
James Hicks
President
Rebecca Shuman
Vice President
Dean Murray
Treasurer/Secretary Arrived at 7:11 p.m.
Greg Wilson
Director Arrived at 7:10 p.m.
Sean Weaver
Director
David Brod
Director
Randall Conn
Director
STAFF AND GUEST(S) PRESENT:
Stephen Seidel Assistant Town Manager
Alora Wachholz Economic Development & Marketing Coordinator
Call to order and announce a quorum at 7:04 p.m.
CITIZEN PRESENTATIONS
PUBLIC HEARING
1. Public Hearing considering the expenditure of funds for the fiscal year 2014-15
budget.
President Hicks opened the Public Hearing at 7:05 p.m. and, hearing no public comment
requested, closed the hearing at 7:05 p.m.
REGULAR SESSION
2. Discuss and take appropriate action regarding the April 2014 Financials.
Director Weaver made a motion to approve the Financials as presented and Director Brod
seconded. The motion passed unanimously.
3. Discuss and take appropriate action regarding the May 12, 2014 Minutes.
Director Shuman made a motion to approve the May 12, 2014 Minutes as presented and
Director Brod seconded. The motion passed unanimously.
4. Introduction of new Town Council Liaison.
Assistant Town Manager Stephen Seidel briefly introduced new Council Liaison Rhylan Rowe,
who was not in attendance at the meeting, to the Board.
EDC 4B Board Page 9 of 25 Monday, August 4, 2014
5. Recognition of current and future Business Spotlight partner.
Assistant Town Manager Seidel and Economic Development & Marketing Coordinator Alora
Wachholz briefly introduced the June Business Spotlight partner, Bella Vita Dentistry, and
announced the July Business Spotlight partner as The Sassy Flamingo. Director Conn
requested that a sentence be added to the current and all future Spotlights which would express
that the Town and EDC -4B is not endorsing any business by including them as a Spotlight.
Stephen Seidel acknowledged that this would be added.
6. Recognition of the Trophy Club EDC -413 Board as a Texas Economic Development
Council (TEDC) Economic Excellence Award recipient.
President Hicks thanked Assistant Town Manager Seidel and his staff for the work they did to
submit the application for the award. Seidel explained that the work that was accomplished in
order to win the award was all due to the efforts of the Board and that they should be thanked.
President Hicks asked if there will be a plaque of some sort sent to the Board and Seidel
explained that they would mail a certificate after formal presentation of awards in San Antonio
this month.
7. Discuss and take appropriate action regarding the fiscal year 2014-15 EDC -413
budget.
Assistant Town Manager Seidel explained the preliminary budget document that he had sent to
the Board earlier this week and how the revenue totals were arrived at. He explained that these
numbers would be reevaluated in the upcoming month as sales tax dollars continue to come in.
He explained that there is $15,000 additional for incentives based on a request from Director
Weaver, some additional money for strategic training, as requested by Director Shuman, and
money for updated analytics. Seidel requested direction regarding participation in next year's
Alliance Development Forum with the Northwest Metroport Chamber of Commerce and Director
Weaver said remaining a part of the ADF is a good idea. Director Brod said he thought it was a
cool event but that the Board should evaluate the return on investment gained for participation
in events like those. Director Murray said he feels the Board should keep being a part of the
event so that they remain relevant. Seidel said there is money set aside in the budget for a
Strategic Planning Retreat and for Shop Local stickers and for speakers for future Focus On
Business events. He then explained the transfers to the General Fund and what is included in
that line. Director Weaver said that he feels that the $100,000 in the budget that is not being
used for incentives this fiscal year should be used to pay off debt. Director Murray said he would
rather keep some money for future incentives. No action was taken on the budget document at
this point.
8. Discuss and take appropriate action regarding future Focus on Business events.
Assistant Town Manager Seidel explained that Bella Vita Dentistry has offered to host the fall
Focus on Business event, as well as the Hampton Inn. Seidel and President Hicks also stated
they would get together to discuss possible speakers from the Score program.The Board
agreed to look into appropriate August and November dates for the next two events.
9. Discuss and take appropriate action regarding the International Council of
Shopping Centers 2014 Deal Making Conference on November 12-14.
Assistant Town Manager Seidel has reached out to Beck Ventures regarding partnering at the
next Texas Deal -Making Conference in Dallas. He asked if the Board would like to have a booth
presence with the Northwest Metroport Chamber cities or independently at the event if we were
unable to partner with Beck. The Board felt Beck would be the best option, but we should
partner in whatever way we can.
EDC 4B Board Page 10 of 25 Monday, August 4, 2014
10. Discussion of Texas Department of Transportation blue highway signage.
Assistant Town Manager Seidel and Economic Development & Marketing Coordinator
Wachholz gave an update about businesses that are interested in being a part of the blue
highway sign program and have turned in applications to the Texas Department of
Transportation.
11. Discuss and take appropriate action regarding monthly meeting date.
Assistant Town Manager Seidel explained that the Town Council has changed their meeting
dates to the second and fourth Tuesday of each month, so, in order to prevent having two
evening meetings back-to-back, the Board may consider changing their meetings to the first or
third Monday. Director Murray motioned to change the EDC -413 meetings to the first Monday of
each month, beginning July 7, and Director Brod seconded. The motion passed unanimously.
12. Assistant Town Manager update:
- Trophy Wood
- Trophy Club Town Center
- The Village
Assistant Town Manager Stephen Seidel and Economic Development & Marketing Coordinator
Alora Wachholz provided updates and answered questions related to the topics above.
*THE BOARD MAY CONVENE INTO EXECUTIVE SESSION TO DISCUSS POSTED ITEMS
AS ALLOWED BY THE TEXAS OPEN MEETINGS ACT, TEXAS LOCAL GOVERNMENT
CODE 551.071.
Adjourn
Director Conn made a motion to adjourn at 8:34 p.m. and Director Murray seconded. The
motion passed unanimously.
James H ks, resident
C_��y P\ Lo
Dean Murray, Treasurer/ etary
EDC 4B Board Page 11 of 25 Monday, August 4, 2014